The redesign of the brand identity aims at reflecting the Hair Studio itself: the eclecticism and extravagant Baroque style on the inside, the simple and rigorous look on the outside. The project reflects the double identity of Norma: its twofold soul, between minimal and kitsch. The paper used is white and pure, but it reveals a fine texture that seems to consist of hair bands, which, looked at from somewhat of a distance, appear like a leopard skin. On the contrary, the inner elements are three collages that synthesize the eclectic character of the salon.
The Studio’s website displays Norma’s activities with simplicity and order, giving space to hair photography, and using the corporate palette: black, white and pink.