Bassetti
Print, Store Identity
The project has been interpreted based on the metaphor \”day\”. Bassetti represents the day, opposed to the night, represented by Zucchi, the other brand of the Zucchi Group. A young and fresh brand, where bright white has a delightful dialectic with the colors, enhancing the smart nature of a dynamic brand.
→ , 2013
Bassetti si a historical Italian textile brand, with a focus on smart living, innovation and product functionality. Given a consisting logo, a redesign of the identity as well as the retail communication has been created.
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